I cannot remember how I found out about Faris Yakob's blog (Talent imitates, genius steals) but I do remember the person saying that he was a true genius dropping knowledge.
That is definitely true.
Check out this awesome deck explaining the new consumer, the form and function of brands, and how to influence people. He also touches upon what exactly transmedia is, which I pointed out to in my Media + Entertainment Trends entry a few days ago.
Faris articulates the current environment and how companies should strategically approach this climate. It is not complicated but just a different world where you have to play to the passive consumer of the past/present and the active consumer of the future.
1 comments:
awww - thanks!
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